Another blink of an eye and TA-DA: four weeks have passed! O Dear Reader, did you miss me?
In my defense, I’ve been busy… ish. Today – in fact merely an hour ago – I delivered the last of my big batch of subtitles projects. In fact, since my last post on 10th June, I submitted a grand total of 16. That’s like, double the amount I’d normally do in a month.
Which is to be expected. I mean – I did quit my full-time job so I could do more subtitles translation.
And now the last of the projects has been submitted and I’m pondering whether to write my coordinator and ask for more. I’d quite like to take a few weeks off with no deadlines hanging over me (you can never fully tune them out), but the sensible side of me says: go on, write her. So at least you’d have projects lined up for when you go off holiday. (Yup, made that phrase up.)
So yeah… still pondering that one. In any case it’s a public holiday today so I’ll wait until tomorrow to decide either way. There’s no rush anyways. There should be projects available to take… I think… hmm… though you never know.
Anyhow, aside from the subtitles, I’ve also been a little busy with my new blog. In fact, I’m quite enjoying it. It provides a very different writing experience. Less rambling, more… thinking? When I write this blog (the one you’re reading right now), I tend to switch off and just let the words flow. But when I’m writing that one, I have to fully engage my mind.
Each post has an objective and I have to meet it by the end. As opposed to me freewheeling on this baby. My latest effort there is a two-part series on business plans (in case you’re interested: Part I, Part II).
Anyhow, see… I’m rambling again. To be honest my brain is a bit tired from today’s subtitling and thinking about my tutoring business (yet another endeavour). I decided to relaunch it… 2 days ago I think. Or was it yesterday?? Oh wait, I think it was yesterday. So this is a pretty recent thing.
All this relaunch got started because I began feeling ashamed of my page in its then state. More specifically I began feeling un-fond of my logo. (Yup, made up another word.)
It (the logo) felt to me not premium enough. Since creating this logo I’d created one for my new blog, which I think looks much nicer.
Also, I happened to stumble across an educational video on Facebook late Sunday night. A short piece by an influencer talking about fonts and typography, and learned what serif and sans serif is! (Here if you’re curious) Plus decorative fonts and how to use them. So I was feeling rather inspired and thinking how I could apply this new-found knowledge to my tired old logo.
So yesterday I began tinkering, and ended up with:
Better, no? I think it’s better. In the process I also decided to drop the “Lessons” in the name. A four-word business name is probably too long, and “Val’s Bespoke English” conveys the meaning just the same.
Since I was talking about the video earlier, what I applied from it was a) italicised the font to make the serif look less “official” and more playful and b) differentiated the font size. While at it I also dropped the icon in favour of a patterned background, which I think makes it more interesting.
Anyhow, on the re-launch thing, I was changing the logo, renaming my business, updating the URL on Facebook, etc. and I was so happy with the result I decided to begin sharing it more widely. So I posted my page on the UK Alumni Marketplace Thailand page and considered this a re-launch.
So the past few days, apart from think-blogging and subtitling I’ve been tinkering also with my pricing structure for Val’s Bespoke English. And I think I’m pretty much there. Pricing is tough. Too low and you’re underselling yourself. Too high and you price yourself out of the market. I think I might be veering toward the “too high” end but really… if I don’t value my time, who will?
Which reminds me: another thing I’ve been doing is preparing a project proposal for a company which might want to engage my services to create a manager training course. (Yes, despite my rambling and apparent randomness that you see on this blog, I did have jobs through which I’ve gained some sort of professional expertise. I can get serious when I want to!).
A big part of this project proposal was also the pricing. I pretty much wrote/called all my closest network people who might be able to give me advice. And I am very grateful that they did. I amalgamated everything they said and defined my pricing strategy. It’s a funny business: defining a pricing strategy. It’s like asking yourself: how do you want to be valued? What do you want to determine your worth?
Anyhow, I guess at the end of all that rambling, I want to say: yes, I’ve been busy-ish. But I do miss this blog and you, my invisible Reader. Which is why I’m here now. A little corner of the interweb where I can pour out my innermost thoughts and pretend no one will ever read them.
I hope you’ve been well.